VP Go Onboarding Redesign
After transitioning the Global Corporate Challenge software onto the Virgin Pulse platform, the company identified that the join rates were not as high as they should be.
To increase the number of participants, we ran usability sessions on the feature’s new onboarding experience, identified key problem areas, and redesigned the user flow and UI.
Client
Virgin Pulse
Responsibilities
UX/UI, User Research
Initial Research
Mapping out the existing onboarding flow, accounting for various states of the experience
Drafting the flow and script for usability testing
Usability Sessions
Synthesizing findings in Miro after five research sessions.
Design planning and cross-platform reference, focusing on biggest problem areas from testing.
Design updates
The original onboarding flow consisted of multiple bite-size steps across more than 10 onboarding screens. Due to its length, users consistently thought the flow was over before completing it.
Additionally, some confusing UI elements made various elements of the experience hard for users to understand. By simplifying the flow in its entirety, as well as some of these confusing UI elements, we dramatically improved join rates for the VP Go experience.
Main landing page updates
Removed event countdown since this didn’t spark excitement with users
Moved challenge rules to a second carousel slide, better aligning with existing design patterns on the platform
Removed image background from text to improve accessibility
Simplified language and hierarchy
Join a team page updates
Simplified formatting to align with rest of experience
Changed team browsing experience from a carousel to a list, as most users during testing didn’t realize they could scroll through the carousel to find more teams
Added relevant details to at-a-glance team view including: headers signifying team invites or open teams, number of spots available on a team
Confirmation screen upates
Updated language so user was aware they were officially on a team and a part of the challenge
Aligned design with rest of onboarding experience
